The top 5 elements of a great marketing strategy

When it comes to writing a marketing there are some key elements that add massive value. The key to a great strategy is the research, so we thought we give you the inside track as to what are our ‘must haves’ when devising a marketing strategy. Audience Understanding who your audience are is vital to […]

Why should your business have a marketing strategy in 2019?

It’s no surprise we’re big fans of having a marketing strategy here at Sherpa Digital. But, they’re often seen as a ‘nice to have’ and something thats often not given a second thought. No matter what the size of your business, whether you’re a sole trader, operating from the kitchen table through to employing hundreds […]